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How a Small Business Can Grow Their Instagram Audience

Social media platforms can be an effective way for a small business to connect with their target audience, build brand awareness, and drive engagement, which can translate into a cost-effective way of attracting new business. We’ve covered how to grow your LinkedIn audience in the past, so in this article we’re looking at how you can grow your Instagram account.

Instagram Growth Strategies:

Define Your Brand Voice and Visual Identity: Before diving into content creation, define your brand's personality, tone, and visual style. Consistency in your messaging and aesthetics will help establish a strong brand identity that resonates with your audience.

Decide what your goal is: As with any marketing activity, you should start with a clearly defined goal. Why do you want to build this audience? How will it translate into a return for your business? the answers will help you tailor your activity and your content to achieve your specific goals.

Craft Compelling Visuals: In the visually-driven world of Instagram, captivating imagery is key. Invest in high-quality photos and videos that showcase your products or services in an appealing and authentic manner. Emphasise lifestyle shots, user-generated content, and behind-the-scenes glimpses to resonate with your audience.

Create High-Quality Content: Invest in creating visually appealing and engaging content that adds value to your audience. This could include eye-catching images, informative captions, user-generated content, behind-the-scenes glimpses, and interactive stories.

Harness the Power of Hashtags: Research and utilise relevant hashtags to increase the discoverability of your posts. Incorporate a mix of branded, industry-specific, and trending hashtags to expand your reach and attract new followers who are interested in your products or services.

Use Interactive Content: Leverage Instagram features such as Stories, Reels, and IGTV to create interactive and engaging content. Incorporate polls, quizzes, countdowns, and interactive stickers to encourage audience participation and foster a sense of community around your brand.

Engage with Your Audience: Actively engage with your followers by responding to comments, liking and sharing user-generated content, and initiating conversations through direct messages. Building genuine connections with your audience fosters loyalty and encourages them to advocate for your brand.

Collaborate with Influencers and Partners: Partnering with influencers or complementary businesses can help amplify your reach and expose your brand to new audiences. Look for influencers or partners whose values align with your brand and whose followers match your target demographic.

If you have questions or if we can help in any way, please call our expert team on 01296 468 185 or email

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